طراحی ارتباطات و نشانه شناسی (پایان نامه) / دانشگاه Beykoz
Communication is an essential requirement to understand and to be understood and necessary for self-expression, informing, creating public opinion, persuasion and creating behaviour change. This basic requirement is essential not only for people but also for the survival of groups, organizations, masses and societies.
Semiotics is the general study of sign processes. The programme will provide interdisciplinary background and give a theoretical base for application of semiotic ideas.
Communication Design and Semiotics Programme of Beykoz University which combines communication design and visual semiotics fields under one roof aims to raise individuals who can comprehend and manage the technological and aesthetic dimensions of communication design as a whole.
The changing political, social, economic and technological structure of the 21st century has created new business environments that require different disciplines to come together and work together. Interpersonal and personal forms of communication and communication tools have also been differentiated due to the rapid changes and developments in information technologies.
The programme is designed to prepare the students for the dynamic and competitive business environment where individuals, communities, institutions and brands need to design and properly manage the communication process in order to maintain their presence and communicate effectively with their environment.
The Communication Design and Semiotics Degree Programme Graduates; will have knowledge of the concepts and theories in semiotics and communication. They will be able to collect, interpret and analyse the data obtained from research in the field of communication.
The graduates will comprehend the theories of semiotics and be able to make effective use of audio-visual works of art and communication applications. They will be able to apply the production of visual and audio arts effectively by using semiotics.
The graduates will be able to perform the production of visual and auditory arts effectively in the field of communication and they will be equipped with the knowledge and skills to express their opinions and solutions backed with qualitative and quantitative data.
The graduates will understand the technological and aesthetic aspects of communication design as a whole and have the competencies to manage them and be able to contribute to their development in accordance with the expectations of the business world.
