Master of Marketing Communication (Thesis) / Istanbul Ayvansaray University

Location: Istanbul / Level: Master / Duration: 2 Years / Language of Instruction: Turkish / Mode of Study: Full Time, On-Site / Tuition Fee: USD 6.000 / Discounted Fee: USD 2.500 In the Marketing Communication Master Program has been adopted, which is carried out as “with thesis” and “without thesis”, as an application-oriented education model based on theoretical foundations in areas such as advertising, public relations, marketing, brand and sponsorship management. In the program is designed to master the graduates gain skills in corporate marketing approaches, analysing consumer needs and understanding market conditions accurately and on time. They will be able to direct the creative process in marketing communication, develop social responsibility projects, interpret the relationship between technology, communication, persuasion and everyday life in the axis of brand positioning, and implement creative strategies and corporate communication. It is aimed to educate human resources who know the place and importance in the organizational chart, are competent in strategic media planning and sponsorship management, also give importance to ethical values, have a high level of analytical thinking and research skills, and can meet the needs of both the industry and academia. In addition to the compulsory courses in the Marketing Communication Master Program, our students are offered the opportunity to develop themselves in the specialization areas they have chosen, along with the courses they can take from the elective pool. It is possible to reflect the theoretical knowledge they have gained through practical course opportunities to practice on a sectoral scale. Graduates of our master’s programs with and without thesis can work in public and private sector organizations as brand manager, customer representative, human resources specialist, communication consultant, public relations specialist or corporate communication manager. Graduates from the program with thesis can also continue their academic careers. In the Marketing Communication Graduate Program, which aims to provide the skills of creating and managing brands, in cooperation with the academy and the sector, it is aimed to “make the difference between looking and seeing in the creative communication process”.