Neuromarketing – Thesis / Uskudar University

Location: Istanbul / Level: Master / Duration: 2 Years / Language of Instruction: Turkish / Mode of Study: Full Time, On-Site / Tuition Fee: USD 3.300 / Discounted Fee: USD 3.100 First use of fMRI as a marketing tool was reported by Gerry Zaltman of Harvard towards the end of the 1990’s.Neuromarketing will provide a better understainding of consumer responses and constitute the basis for the formulation of more effective marketing strategies. The wedding of neurosciences and marketing has led to born neuromarketing. A new and interdisciplinary field, aimed at understanding the neural systems supporting and affecting economically relevant behavior. Neuromarketing uses neuroscience research methods (fMRI, EEG, Eyetracking etc.) to understand and define desicion making process of consumer. With Neuromarketing we learn why consumers make the desicions they do, and what part of the brain is telling them to do it. Uskudar University is the first university that offer a Neuromarketing Master Program in Turkey.